About Us

About Sammy’s

Everyday Care, Made Better for Cats

Welcome to Sammy’s — a brand created for cats and the people who care deeply about them.

At Sammy’s, we believe that good cat care should feel natural, stress-free, and part of everyday life. Not forced routines, not complicated solutions — but simple, thoughtful products that support comfort, play, and well-being in a way cats actually accept.

Our mission is to make daily care easier, more enjoyable, and more intuitive for both cats and their owners.


Our Story

Sammy’s began at home, with our own cat — Sammy.

Like many cats, Sammy wasn’t a fan of traditional care routines. Brushing his teeth was stressful, uncomfortable, and often felt more like a struggle than an act of care. We found ourselves asking a simple question:
Why does caring for cats have to be so difficult?

What started as a search for gentler, more cat-friendly alternatives quickly became something bigger. We realized that countless cat owners face the same challenges every day — whether it’s dental care, hydration, play, enrichment, or comfort at home.

Sammy’s was born from that realization: a brand built around understanding cats as they are — independent, sensitive, and unique.


What We Do

Sammy’s creates thoughtfully designed products for everyday cat care, enrichment, and comfort. From playful essentials and dental-friendly items to hydration solutions and lifestyle accessories, every product is developed with one goal in mind:

Supporting cats in a way that feels natural to them.

We focus on products that fit seamlessly into daily routines, encourage positive behavior, and reduce stress — for cats and their owners alike.


Our Approach

We believe great pet products start with empathy.

Cats don’t respond to force — they respond to familiarity, comfort, and choice. That’s why we prioritize:

  • Cat-friendly design and usability
  • Simple, intuitive solutions
  • Materials and functions that align with natural behaviors
  • Products that encourage interaction rather than resistance

We don’t chase trends or quick fixes. Instead, we focus on practical, everyday solutions that make life with cats a little easier — and a lot more enjoyable.